Pink Hope
Pink Hope
Pink Hope is an Australian preventative health hub that allows every individual the necessary tools to assess, manage and reduce their risk of breast and ovarian cancer, while providing personalised support for at risk women. Founded by the author and philanthropist Krystal Barter, in 2009, Pink Hope has grown exponentially the last years, reaching awareness and empowering women to take control of their health all over Australia and the world.
My role as a graphic designer has been focused on different aspects and platforms, from graphics for their multiple social media channels, printed material, indoor advertising via oOh! Media in Shopping centres and Airports, to outdoor advertising such as billboards published throughout Australia.
Working closely with the team and being inspired every day with the incredible hard work and life stories, makes me passionate and keen to learn more about this important issue and make a difference with my knowledge.
To learn more about Pink Hope and support this community, click here.
ADVERTISING - BILLBOARDS
In my role as graphic designer, I´ve worked in the creation of outdoor advertising for Pink Hope´s most recognised campaigns, such as Know Your Risk, Be Dense Aware and Bright Pink Lipstick Day. Working along with oOh Media, my role is to conceptualise from the brief, create a call-to-action message and represent the brand in the best way possible.
Using After Effects and Photoshop, we delivered static and motion graphics advertising, published through across Australia.
advertising - printed
Along with the creation of outdoor advertising, Pink Hope has partnered some of the most recognised magazines in the country to publish and spread our mission. In my role, I´ve designed advertising graphics for Elle Australia Magazine, Cosmopolitan Australia, Good Health Magazine, Women´s Health Australia and PakMag Australia.
social media and merchandise
Pink Hope Australia has a wide coverage of content and latest news through social media channels, spreading their word and mission to raise awareness on Facebook, Instagram, Linkedin and Youtube. In my role as graphic designer, I create and design graphics and animated content from respective briefs, keeping our brand image in line through all social media and developing eye-catching visual messages.
Creation of in-house merchandising, printed material for Pink Hope´s events, brochures, designing internal documents; to daily graphics and animations, EDM´s and newsletters, campaigns advertising for all social media formats and infographics.
WEBSITE DESIGN
Pink Hope provides a whole platform with personalised support, information and resources for at risk women and families of breast and ovarian cancer. Their website is a vital source of news in regards BRCA, breast and ovarian cancer, tools and tips, blogs with personal stories and different ways to support the community and accomplish their mission.
In my role as graphic designer, I´ve helped in the creation and design of different pages of their website, making the user experience and the visual information more friendly for the community and giving a modern touch, following their brand guides, without taking out the importance on this theme.
